A premium custom cycling studio
The bike, made deliberately around the rider.
Roubaix is a fit-led studio for considered builds, careful workshop work and a quietly chosen catalogue. Every build begins with you on the bike, not a spec sheet.
What we do
Four ways into the studio.
From a first conversation about a future build to a quiet drop-in for a chain wax, the studio supports every part of riding well.
01
Custom Bike Builder
Build a machine from frameset to finishing kit, with our workshop assembling every detail.
02
Build Gallery
A working archive of recent customer builds, from quietly classical to deeply technical.
03
Bike Fitting
Position-led fits that consider posture, intent and the bike you ride.
04
Workshop Servicing
Hand-finished servicing for road, gravel and time-trial machines.
The Roubaix studio
A small studio, working slowly and well.
We build a small number of bikes each year, in conversation with each rider. The studio is open by appointment for fits and builds, and as a drop-in for the workshop.
Recent work
From the workshop floor.
A short selection of builds completed in the last few months.
Road · Titanium
Studio Build No. 01
Casavola · Mechanical 12-speed
Gravel · Steel
Studio Build No. 02
Mont Ventoux · Electronic 12-speed
Endurance · Carbon
Studio Build No. 03
Rivola · 1x electronic
Workshop
Quiet, careful workshop work.
Our workshop runs at a pace that lets us do the small things well: facing frames, dressing rotors, dialling shifters by ear. Bookings are open across the week.
Journal
Notes from the studio.
Quietly considered writing on builds, fitting, kit and riding well.
Studio · 21 May 2026
Why every Roubaix build begins with a fit
The case for letting body, intent and terrain dictate the machine, not the other way around.
Riding · 4 Apr 2026
A kit list for the spring classics
Six pieces of kit our team reaches for when the roads turn cold, wet and long.
Builds · 12 Mar 2026
Case study: a titanium endurance build
From first conversation to handover on a titanium endurance machine.
Fit-led from the first conversation